From a general overview you can drill down to potential issues with website performance, and there's a feature to inspect individual URLs for problems.
This is especially important as search engines such as Google have been tracking and using human user signals for ranking purposes for well over a decade now.įormerly known as Webmaster Tools, the Google Search Console is a great way to get automated feedback from Google on any particular issues your website might be experiencing. That means optimizing the user experience, and avoiding simple errors such as missing pages or images, broken links, and other issues that contribute to a poor user experience.
After all, SEO originated to improve website accessibility whenever web developers moved away from existing web standards, for example by not having unique page titles. However, ensuring a website (opens in new tab) is optimized for search engines also means you need to ensure it's properly optimized for human users by using clear keywords to denote what the page is actually about. Potential issues get flagged, though it helps to have some idea of what is entailed by onpage SEO, as some tools provide flags that are not relevant, and are therefore best ignored. There are numerous site audit tools that can help with this, ensuring that your web pages follow a proper document structure, for example, such as the use of page titles, meta descriptions, and alt tags for images. Onpage SEO tools are an essential part of ensuring that your website is search engine friendly, which means being able to do a proper site analysis using the SEO tools (opens in new tab) available.
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